Web Store Redesign
Our Roles
UX Design
UI Design
UI Design
Client
Elko
Description
Elko, Iceland’s largest electronics retailer, needed a full overhaul of its web store to improve clarity, usability, and conversion. The goal was to create a design that made browsing, comparing, and searching for products effortless while keeping the experience friendly and visually engaging.
The mission
Our mission was to design a user-centered web store that highlights products, simplifies decision-making, and reflects Elko’s approachable, helpful, and fun brand personality.
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FOUNDATIONS
Building a Clear UX Framework
We started by creating design foundations that aligned with Elko’s brand identity. Light colors, clean typography, and subtle textures established a welcoming personality and shaped a user experience that feels clear and approachable.
FLOW
Guiding Users Seamlessly
Information flow was carefully structured to guide users through the site without overwhelming them. Each step of the journey was designed to feel natural, intuitive, and free of friction, ensuring users could focus on what matters most — the products.
FOCUS
Highlighting What Matters
Products were given center stage with imagery that highlights their features and benefits. Combined with a friendly, helpful tone of voice, the web store not only informs but also engages, making the shopping experience both enjoyable and efficient.
Next project
We like to move it
Branding
Strategy
Strategy
