The National Association of Parents needed to rebrand to fulfill its role in the complex world of the parent- school relationship. The association needed to be more accessible to all demographics and inclusive to all needs.

Playing around with colors and shapes

The brand was remade with the intentionof making it trustworthy but playful. A new set of vibrant colors with strong lines and shapes create the look and feel of a brand you can trust, while remaining open and welcoming.  

A UX Challenge

A fundamental need was improving the user experience on their library of browsable content about education, legal rights, procedures and so on.

The UX was improved upon by creating tags and categories making it easier to find the relevant content through effective navigation.

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