Fresh and Contemporary Identity

The new brand identity features a color palette of deep navy blue and crisp white, instilling a sense of trust and security. along with a vibrant lime green accent color, creating a balance between energy and professionalism.

The typography choices further elevate the brand’s identity: Inter, a sleek and modern sans-serif font, is ideal for longer text on various platforms, ensuring clarity and legibility. Complementing this is Degular, a bold headline font that adds warmth and versatility to the brand’s voice.

During the logo design phase, we explored various representations of technology and programming languages. The final logo consists of two geometric shapes that form an abstract symbol, inspired by programming brackets and the letter "F" for Fuglar. This design can also be interpreted as a stylized bird, reflecting freedom and innovation, as well as the company’s name, which translates to Birds. The logo embodies trust and reliability—key attributes of the Fuglar brand.

Strengthening the Digital Presence

Our objective for the website was to create a digital environment that reflects Fuglar’s core values of innovation, simplicity, and technical expertise, while ensuring a seamless user experience. Branding is not only about choosing the right colors or designing a logo but also about creating a functional and user-friendly website. We began by collaborating with the client to design a wireframe, which served as the foundation for the site’s evolution.Using intuitive navigation, users can easily explore the website and learn about Fuglar’s products. Our design prioritizes accessibility across all devices, ensuring that every visitor can engage effortlessly with the content. The services provided by Fuglar are organized into clean, clear sections that outline the company’s focus, making each page easy to navigate and understand.