Logo with a history

Founded 1990, Björninn's logo has undergone a interesting evolution, mirroring the team's growth and aspirations. From its humble beginnings to its current iteration, each rendition of the logo has encapsulated the spirit of the brown bear, a symbol of strength, resilience, and ferocity—the very qualities that define the team's ethos on the ice.

Sketching the Bear

Our creative process involved an extensive sketching phase with countless iterations and revisions, where we refined the bear's form, experimenting with various styles and aesthetics to ensure that the final design resonated with both tradition and modernity.

A Modernized Bear

In reimagining Björninn's identity, our goal was to infuse it with a contemporary flair while preserving its intrinsic symbolism. Drawing inspiration from sleek lines and minimalist motifs, we designed a modernized rendition of the brown bear. The result was a identity that represented strength, confidence, and boldness.

New Jerseys, New Times

Complementing the redesigned identity, we wanted to design jerseys that would differentiate from which is a small sport in Iceland. The result was minimal changes to the jersey, but still being impactful.

And ofcourse, they have our logo on their back!

Merchandise for the Cool Kids

To enhance fan engagement and increase revenue streams, we curated a diverse range of merchandise that catered to Björninn's diverse fan base. From cups to hats, each product was designed to appeal to the different fans.

Custom Team Numbers

In a nod to attention to detail, we took the customization a step further by designing bespoke team numbers for the jerseys. Embodying the team's ethos and individual player identities, these custom numbers added a personal touch to each jersey, forging a deeper connection between the players and their fans.In conclusion, our collaboration with Björninn transcended mere design; it was a testament to the transformative power of branding in shaping the narrative of a sports franchise. By marrying tradition with innovation, we not only breathed new life into Björninn's visual identity but also laid the foundation for a future filled with triumphs, both on and off the ice.