Why isn't the designer using all the space that the ad has? The answer is white space.
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Why isn't the designer using all the space that the ad has? The answer is white space.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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White space is to be regarded as an active element, not a passive background.
— Jan Tschichold
White space is hard to translate. In our article on words that only web designers use, we call white space "blank space", but "blank space" is not empty or meaningless.
White space or a blank space is not a lifeless part of the design. Just because there is "nothing" there does not mean that its existence is coincidental. On the contrary, this kind of blank area is an active part of design, and a designer's decision to put nothing in the area is not a sign of laziness or lack of ideas, but rather a decision to shape the user's experience of the design.
A blank area is therefore far from being an inactive unused part of a design. On the contrary, the void is a framed and active part of design that shapes both experience and information flow. The designer decides that part of the design is blank in order to achieve a specific goal and to create impressions.
Designers know how both the eye and mind detect graphical information, both in what order the eye sees the information and how the mind appreciates its importance. By working with known human behavior, the designer can tell the right story to achieve his goal. This is a routine part of design that occurs with whatever tools the designer has. A blank space is simply one of those tools.
It is easier to read from a design if interference is minimal. Interference is kept to a minimum by a good blank area that clearly and clearly shows where the message is, who it is and how important it is. White space around text, images and graphicshelps the user understand what they are seeing and what their next steps are.
By placing a blank area around an important message, we direct our eye there. It may sound logical to place a large colorful box for the most important messages, but it can easily cause the user not to notice it. Whether it's a call to action (CTA) or just the user's attention, space is better used as a blank space rather than for enlarging text or logo.
The brand is shaped by use and it is the role of the designer that the brand's qualities can be enjoyed and strengthened. For this, it is important that the brand appears correctly, that nothing distracts the eye and pulls it away from the message that the user should receive.
A blank space is therefore not a designer's laziness or lack of ideas, nor is his persistence to add information to the blank area a paradox. The goal is always to present information in an understandable and clear manner. A blank space is simply an important tool in our toolbox.
The concept of a blank space implies that there is nothing to be found here, but on the contrary, a blank space does not have to be empty at all, but most importantly there is resistance to the material. If the brand uses a black color, then the blank area is white or yellow. If you want to draw attention to colors then you use white as a blank area and so on.
A blank space is therefore not a designer's laziness or lack of ideas, nor is his persistence to add information to the blank area a paradox. The goal is always to present information in an understandable and clear manner. A blank space is simply an important tool in our toolbox.
One day you buy advertising space and ask your agency to design an ad. The agency sends you a bizarrely empty ad that says everything you need to say, but it still lacks your slogan, the offers, the product subpages, contact information and everything should now be in big bright letters to grab attention.
